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AI-Powered Customer Interaction

Intelligent AI Assistants That Connect, Act, and Deliver

Deploy task-ready AI agents on your website and platforms to handle customer interactions, automate workflows, and deliver measurable outcomes β€” safely and at scale.

No code setup

SOC2-ready

Security by design

Works with your tools

24/7 Customer Support

Handle customer queries instantly, anytime with AI-powered responses.

E-commerce Assistant

Personalize recommendations and recover abandoned carts automatically.

Sales & Ops

Update CRM, schedule meetings, and log notes automatically

Knowledge Base

Provide accurate, grounded responses across all your documentation.

Understanding Customer Experience Challenges for SMEs

Small and medium-sized enterprises face unique challenges in delivering exceptional customer experiences.

Challenges in Providing Product Information

Small and medium-sized enterprises often struggle to provide timely and accurate product information to customers. This can lead to confusion and dissatisfaction among customers.

Impact on Customer Satisfaction

These challenges directly affect customer satisfaction. Unhappy customers can lead to a negative reputation and reduced loyalty.

Resource-Intensive Enquiry Handling

Handling enquiries effectively can be resource-intensive for SMEs. This often results in delays and inconsistent responses.

Limited Support Teams

Support teams in SMEs are often limited or overwhelmed. This can hinder their ability to address customer needs efficiently.

Introducing Balam – Your Smart AI Assistant

Balamβ„’ is an intelligent AI assistant developed by Straat X. It is designed to provide automated 24/7 support for customer queries and complaints.

Embedded seamlessly on websites or platforms, Balamβ„’ acts as a smart first-touch solution. This ensures customers receive immediate and accurate assistance anytime.

Why Choose Balam by Straat X?

Discover how Balam combines innovation, scalability, and expertise to transform your customer support.

Innovation in Customer Experience

Balamβ„’ empowers businesses from SMEs to enterprises. Its innovative and scalable design enhances customer experiences. These improvements reduce workload and boost overall satisfaction.

Scalable for All Business Sizes

Balamβ„’ supports businesses from SMEs to enterprises. Its adaptable design meets diverse operational requirements. These solutions enhance efficiency and strengthen customer satisfaction.

Expertise Backed by Straat X

Balamβ„’ is powered by Straat X’s extensive experience. Their strong industry insight enhances every process and solution. This collaboration ensures consistent results for businesses of all scales.

Focus on Efficiency and Results

Balamβ„’ reduces workload across SMEs and large enterprises. Its data-driven design enhances productivity and satisfaction. These improvements lead to higher efficiency and better business results.

Optional Add-Ons to Customize Your Experience

Enhance Balam with additional features tailored to your specific business needs.

Live Agent Handoff Integration

Enhance Balamβ„’ with live agent handoff integration for seamless escalation. This feature ensures a smooth transition between AI and human support.

Flexible Deployment Options

Balamβ„’ supports API or widget hosting for flexible deployment. This allows businesses to integrate the assistant into their existing systems effortlessly.

Custom Training for Accuracy

Custom training using proprietary data improves Balamβ„’’s response accuracy. This option tailors the AI assistant to meet unique business requirements.

Next Steps: Transform Your
Customer Experience Today

Get started with Balam AI in three simple steps.

Schedule a Demo

Contact Straat-X to schedule a demo of Balamβ„’. Discover how Balamβ„’ can elevate your customer support.

Explore Integration

Discuss how Balamβ„’ can be seamlessly integrated into your business. Tailor the solution to meet your specific needs.

Transform Customer Interactions

Experience smarter, faster, and more efficient customer interactions. Start transforming your customer experience today.

How It Works

Deploy intelligent AI assistants on your website in minutes, not months.

Integrate Your Tools

Connect your CRM, knowledge base, and communication channels with secure OAuth connectors. Our AI learns from existing data.

Train Your Assistant

Define workflows, responses, and escalation paths. No coding required – use our visual builder or natural language instructions.

Deploy & Monitor

Add to your website with one line of code. Monitor performance, conversation quality, and continuously improve with analytics.

Powerful AI Assistant Features

Everything you need to deliver exceptional automated customer experiences.

Enterprise-grade Safety

Role-based access, policy guardrails, audit trails, and red-teaming ensure your AI stays secure and compliant.

Model Flexibility

Choose from best-in-class AI models or bring your own. Smart routing ensures optimal performance for each use case.

Real-time Analytics

Monitor conversation quality, response times, customer satisfaction, and business impact in one comprehensive dashboard.

Multi-channel Deployment

Deploy the same AI assistant across web chat, mobile apps, WhatsApp, Slack, and email with consistent behavior.

Natural Conversations

Advanced NLP powers lifelike conversations that adapt to context, sentiment, and user behavior seamlessly.

Continuous Learning

Your AI assistant continuously evolves by adapting to interactions and feedback without human involvement.

Human Handoff

Easily route complex queries to human agents with complete context and full conversation history.

Multi-language Support

Support customers in their preferred language with accurate, natural, and culturally aware responses.

Seamless Integrations

Connect your ecosystem in minutes with secure, production-ready connectors.

Messaging Apps

Data & Docs

CRM & Ops

BALAM AI Packages 2025

Choose the plan that fits your business need.

Lite Boost

Perfect for small businesses testing AI assistants

5% Discount

RM 475.00 /Monthly

1000 Credits

2 Assistants

Β 
Social Media Integration
Unlimited Knowledge Base
Voice-To-Voice Conversation
Multi-Lingual Support

Turbo Plus

Advanced features for growing businesses

15% Discount

RM 1275.00 /Monthly

3000 Credits

6 Assistants

Β 
Social Media Integration
Unlimited Knowledge Base
Voice-To-Voice Conversation
Multi-Lingual Support

Infinity Custom

Custom SLAs, SSO, VPC, and on-prem options

20% Discount

Custom

Custom Credits

Custom Assistants

Β 
Social Media Integration
Unlimited Knowledge Base
Voice-To-Voice Conversation
Multi-Lingual Support

Trusted by Teams Worldwide

Built with security and reliability from day one.

“BALAM reduced our customer support response time from 12 hours to 2 minutes. Our team can now focus on complex issues while AI handles routine queries.”

John Doe

VP, Operations β€” E-commerce

“Implementation took less than a day. The AI assistant paid for itself in the first week by handling 60% of our customer queries automatically.”

Alex Smith

Head of CX β€” SaaS

“The analytics dashboard gives us incredible insights into customer needs. We’ve improved our product based on patterns the AI identified in conversations.”

Maria Johnson

CTO β€” Fintech

Frequently Asked Questions

Quick answers to common questions.

BALAM Assistant is an AI-powered customer service automation platform that can be deployed on your website and other communication channels. It handles customer interactions, answers questions, and automates workflows using advanced natural language processing.

Most teams connect their core tools and launch their first AI assistant workflow the same day using our presets and guided configuration. The basic setup takes about 30 minutes, with more advanced configurations taking a few hours.

Yes β€” role-based access, audit logs, SSO, and SOC 2 readiness are built-in. VPC / on‑prem options are available on Enterprise plans. All data is encrypted in transit and at rest, and we never use your data to train our models without explicit permission.

You can deploy BALAM Assistant on your website (via a simple JavaScript snippet), mobile apps, WhatsApp, Facebook Messenger, Instagram, Telegram, Slack, and email. The same assistant works across all channels with consistent behavior.